
About
Paul Doncaster
UX Leader specializing in Research & Strategy
I'm a UX research and design leader with 20+ years of experience delivering data-driven insights that shape product strategy.
My focus is on building research practices that scale and turn raw findings into a continuous source of strategic input. I've led teams from two to twelve and believe in the servant leadership philosophy of serving others by putting their needs first to empower them to perform at their best.
What my stakeholders say…
“Since Paul D took over the management of the UI/UX resources for the IPMS space, the collaboration became much more efficient. With pro-active assignment of individual contributors to the three (segments) both the planning, and even more the execution, have improved.”
— Joakim K., VP of Product Management, Austria
“As a product manager, I can confidently say that Paul is the perfect UX partner that every PM wants to work with. The value he brings to the division cannot be overstated.”
— Abdullah K., Product Manager, Virginia, US
“Whenever Paul needs support, his requests are well-structured, which makes it simple to understand the scope and deliver effectively ... His advice has helped me grow in my role and feel more confident when showcasing my work.”
— Claudio P., Product Analyst, Barcelona
What my team members say…
“You have a very thoughtful way of communicating — always clear, intentional, and respectful — and I felt that you led the team with a great balance of empathy and direction. It was clear you cared about each team member, and at the same time, you subtly steered us toward the right outcomes without ever being forceful.”
— Neda R., Team Lead, Belgrade
“I consider him the type of leader that understands the meaning of managing people, not only operationally but more importantly the human element. That is reflected in the environment of understanding, respect and participation that stands out from my time under his leadership.”
— Javier A., Senior UX Designer, Barcelona
“From the start, your approachability and calm leadership style made a big difference ... Your habit of being well-prepared and keeping us aligned with deadlines helped the team stay focused and reduced a lot of unnecessary stress. I also really appreciated how you trusted us to take ownership of our work while still being there whenever we need support.”
— Kalyani R., Associate UXD, Barcelona
Writing & Presentations
- 2023–present
Creating the Experiences Your Users Will Connect With
Annual Guest Lecturer · Harvard Alumni Entrepreneurs
- 2014
The UX Five-Second Rules: Guidelines for User Experience Design's Simplest Testing Technique
Elsevier · Book
- 2012
Designing for Tablet Users in the Legal Domain
Presentation to the Boston Bar Association, Small/Solo Law Committee
- 2011
Preference and Desirability Testing: Measuring Emotional Response to Guide Design
UXPA International Conference, Atlanta GA
- 2010
The Effects of Preferred Text Formatting on Performance and Perceptual Appeal
UPA International Conference, Munich (accepted)
Education & Training
MS, Human Factors in Information Design
Bentley University
MicroMasters in Design Thinking
Rochester Institute of Technology (online)
Pendo Admin Certification
BS, Radio/TV/Film
Indiana State University